Vegan deodorant brand reaches 1 Million Armpits Worldwide

In just four years, nuud has grown their community to 500,000 loyal users in 100 countries

Amsterdam, 11 May, 2021 - Today, vegan anti-odorant brand nuud celebrates reaching the milestone of 1 million armpits worldwide. Since its founding in 2017, nuud has grown their community to 500,000 loyal users in over 100 countries. Within these four years, the brand has successfully disrupted the traditional deodorant industry by offering a revolutionary anti-odorant formula, strong dedication to sustainability and an effective direct-to-consumer business model. Reaching this milestone marks an important step forward in the brand’s mission to better the world by changing our deodorant habits. 

Sustainability and Innovation

Nuud is a game-changer, and its pursuit of innovation and dedication to social and environmental sustainability have immensely contributed to the brand’s success. From the 100% recyclable sugarcane bioplastic packaging, innovative product formula that doesn’t contain any harmful ingredients and is cruelty free, to its climate neutral distribution system - innovation and sustainability are key in all aspects of the brand’s operations.

With this milestone, we’re incredibly excited to see that deodorant-users worldwide are ready for an innovative, more effective and more sustainable alternative within the deodorant category

Martijn van Seters, Co-founder & CEO

Growth Strategy

Since its launch, nuud has been able to accomplish tremendous online growth and enter new markets thanks to its direct-to-consumer business model and social media marketing strategy. Via the cross-border tools of Instagram and Facebook, the brand could directly target and engage with audiences worldwide, offering them tailored messages. As a result, most of nuud’s new customers are found via Facebook ads and influencer marketing.

Nuud’s Fresh Talent initiative

In the coming years, nuud continues to evolve and seek for new ways to support positive change. That’s why on 1st of June, nuud will launch its first long-term creative initiative: Fresh Talents. With this initiative, nuud promotes up-and-coming artists via its high-reaching platform, showcasing their talents: from film and documentary makers, to photographers, musicians, painters, writers, poets and illustrators.

Nuud stands for being who you are. Uninhibited, all yourself. Young artists in particular can often use some help in showing who they are and what they stand for. We are happy to do that. Through our channels we love to offer them a platform to show their work and their identity to the world.

Co-founder & Creative Director, Wilbert Leering 

About nuud

Nuud is a Dutch direct-to-consumer anti-odorant scale-up. The founders of nuud believe it’s time for a change in the deodorant world. So they’re turning the industry around and resolving all the major disadvantages of deodorant-use in one go with a revolutionary ‘anti -odorant’ formula. The hyper-concentrated cream is based on natural ingredients and packaged in a bioplastic tube made out of sugar cane; it is both highly effective and has minimal impact on the environment.

Download PDF
Download PDF
About nuud - fresh armpits worldwide

Stop using deodorant, start using nuud: the all natural anti-odorant in a bioplastic sugarcane tube ♻️ 3-7 days effective 💪 free shipping worldwide 🚛 1 MILLION happy armpits!